Mojo is a popular soft drink and non-alcoholic cocktail brand in Bangladesh:
- Name: The name "Mojo" comes from the Bengali word Moja, which means "fun".
- Launch: Akij Food & Beverage Limited launched Mojo in 2005.
- Market share: Mojo is the leading local cola brand in Bangladesh, with a market share of around 9%.
- Products: Mojo's main products include Mojo Mint/Lime and Mojo Chinotto.
- Packaging: Mojo products are available in 0.33 L aluminum cans, 0.5 L PET bottles, and 1 L PET bottles.
- Awards: Mojo won the "Best Beverage Brand" award at the Bangladesh Brand Forum's Best Brand Award.
- Marketing: Mojo has used grassroots campaigns, social media, and local artist sponsorships to market itself.
- Distribution: Mojo focuses on smaller shops and rural areas, building relationships with local distributors.
- Pricing: Mojo offers competitive pricing to appeal to budget-conscious consumers.